Another Perspective on Sustainable Investment – It’s About Trust - WMK [associates]

Continuing the previous note of sustainable investment, it seems necessary to also discuss the sections related to the logic of financial circulation. Investors are always thinking about the profits they must earn from each investment. So the question is, how sustainable investment can answer the question easily, considering the criteria that have been discussed in the previous note?

The focus of the discussion is now focused on, how to find investors who are not only thinking about the profits to be gained, but also thinking about the social and environmental benefits of their investments? Are they people who are overloaded with money so no longer thinking about double-digit profits that must be obtained quickly? Or are they, instead, people who are not rich but have a passion for investing that is capable of creating social and environmental benefits? Perhaps they are entrepreneurs who directly see the struggles of small farmers and fishermen and their conscience to help in the form of financial support? Apart from all the above variables, this is the most important hard work of finding these people.

Clearly, the right information is needed that can connect investors with people of integrity who need financial support to encourage their initiatives. The process of screening and assessing the sustainability of the initiative can be done later. The basic relationship required is the trust of both parties, who are tied in such a way to be respected by both.

Warm regards,