Perspective on Sustainable Investment - It's About People - WMK [associates]

Sustainable investment is essentially about sowing the right people, not a pretty and good proposal. How to find people who have integrity and at the same time really need financial support for the initiative. An assessment of the initiative can be done later, if we really get the right person. All criteria on sustainability that have been developed can still be used to assess initiatives by people of such integrity. So the assessment process will be a learning for both parties, both for investors and those who receive financing support. 

Sustainability criteria are essentially developed on the basis of antithesis about destructive and exploitative development models. These criteria need to be tested in the field. This is what will be a lesson for investors to assess the sustainability value of initiatives initiated by people who have such integrity. However, we certainly can not escape the financial logic when it comes to investing. How people of such integrity can produce sustainably and resilient, will be an important question. How money is invested can be meaningful and beneficial and inspires the surrounding socio-economic environment, is the next question.

Warm regards.